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AweCare — AI Preventive-Health Pitch Video for U.K. Innovator Visa

Strategic concept simplification + end-to-end narrative production for government evaluators

Project Details

  • Timeline: 2024
  • Role: Lead Business Strategist & Video Producer (Business plan author → script → production → final delivery)
  • Team Size: 5 in early ideation (founders + advisors); sole executor for business plan & video
  • Sector: AI-powered preventive healthcare (HealthTech / MedTech)

Project steps

01
Concept Extraction

Converted an 80-page business plan into a 2-minute narrative architecture.

02
Script Logic Design

Built a problem → innovation → AI-mechanics → business model → impact sequence aligned to Innovator Visa evaluation framework.

03
Visual & Narrative Mapping

Sourced medically accurate visuals, designed motion-based explanation overlays, and mapped pacing to reviewer cognition.

04
Production & Voiceover

Recorded professional narrative VO; executed full editing, animation, transitions, typography, and brand framing.

05
Stakeholder Alignment

Iterated with founders and CEO to ensure compliance, clarity, and strategic positioning.

06
Delivery & Review Optimization

Final video aligned to reviewer workflow (pre-reading + interview preparation + concept validation).

Context

AweCare was developing an AI-powered preventive-health platform focused on continuous wellness monitoring, risk prediction, and personalized recommendations. To secure the U.K. Innovator Founder Visa, the founders had to demonstrate genuine innovation, defensible market insight, strong execution capability, a credible AI-driven health narrative, and a convincing case for long-term economic and social value. The problem was that there was no MVP, no product footage, and the medical concept itself was complex and difficult for non-technical assessors to grasp. Their only material was an 80-page business plan. This created a clarity gap: if reviewers couldn’t instantly understand the concept, the entire application became weaker.

Challenge

The mission was to transform a dense, jargon-filled strategic document into a two-minute clarity engine that could explain the medical problem without dumbing it down, illustrate the AI mechanics without a UI or demo, establish the founders’ credibility, and reduce the kinds of conceptual questions that often arise in interviews. The goal was to increase reviewer confidence and remove uncertainty. The real challenge was to make a product that didn’t yet exist feel real, feasible, and valuable—purely through narrative and motion.

Objectives

  • Increase approval probability by making the concept unmistakably clear
  • Reduce cognitive friction for Innovator Visa panel reviewers
  • Successful Innovator Visa endorsement for both founders

    • Essential tools

    Final Cut Pro
    Camtasia
    Envato Elements

    Key Project Outcomes

    Both founders successfully endorsed for U.K. Innovator Founder Visa

    £40K+ in service revenue generated for our team

    Interview questions focused on execution, not idea clarity

    Video reused for investor conversations & early fundraising

    Key Project Outcomes

    Both founders successfully endorsed for U.K. Innovator Founder Visa

    £40K+ in service revenue generated for our team

    Interview questions focused on execution, not idea clarity

    Video reused for investor conversations & early fundraising

    Visual Journey

    Product & Strategy

  • When no MVP exists, clarity is the product and narrative becomes the MVP.
  • Government evaluators respond better to structured storytelling than raw detail.

    • Storytelling & Communication

  • Complex ideas require motion-assisted explanation, not static slides.
  • Medical concepts demand verified visuals and precision language.

    • Leadership & Execution

  • End-to-end ownership (strategy → script → production → delivery) enables coherence.
  • Stakeholder alignment is crucial when the audience is regulatory, not commercial.

    • Personal Growth

  • Reinforced ability to translate frontier-tech into policy-ready narrative assets.
  • Validated identity as a strategic storyteller for innovation and emerging tech.

    • Key Learnings

    Product / Startup Strategy

  • Authored an 80-page business plan and transformed it into a 2-minute pitch video securing Innovator Founder Visa approval for two co-founders.

    • Narrative & Strategic Communication

  • Simplified complex AI health-tech architecture into a clarity-first narrative aligned to government evaluator criteria.

    • Creative & Production Leadership

  • Produced end-to-end strategic video: concept distillation, scriptwriting, VO recording, medical-visual sourcing, motion graphics, and editing.

    • Commercial Impact

  • Video supported investor outreach and generated £40K+ in consulting value.

    • Resume Highlights

    Ready to Explore What I Can Bring to Your Team?

    I’d love to discuss how my multidisciplinary background, strategic mindset, and hands-on execution can support your team’s goals and upcoming challenges.

    Let's Talk