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Visanik Webinar Funnel & Viral Launch Campaign

Built a premium high-ticket acquisition engine generating 64k+ views, ~200 registrations, 30 consultations & ~£20k pipeline on <£100 spend

Project Details

  • Timeline: June – October 2025
  • Role: Head of Visanik (Product & Business Lead, GTM Lead, Creative Director, Marketing Strategist, Performance Owner)
  • Team Size: 3 core leaders (CEO, Technical Lead, Me) + external influencer partners 
  • Sector: Immigration Services / High-Ticket Advisory

Project steps

01
Funnel Architecture

Defined webinar value proposition, messaging pillars, and platform listing (2 Iranian, 1 international). Designed organic + influencer + email + SMS distribution loops.

02
Teaser Video Production (High-Trust Explainer)

Scripted and produced emotionally compelling teaser content. Shot and edited the piece to feel premium, trustworthy, and expert-led. Amplified via Instagram, LinkedIn, influencer pages (Yektanet), WhatsApp groups, and SMS outreach.

03
Webinar Delivery

Hosted webinars on Zoom (later Google Meet). Structured content to explain high-value immigration paths, debunk misinformation, present transparent roadmaps, and offer free 1:1 consultation bookings.

04
Cross-Functional Leadership

Owned end-to-end funnel strategy and creative. Coordinated founders, tech teams, and influencer partners. Managed CRM, consultation flow, and social media amplification.

05
Performance Optimization & Measurement

Tracked top-, mid-, and bottom-funnel KPIs: engagement, registrations, webinar attendance, consultation bookings, and contracts. Iterated funnel based on performance data.

Context

Visanik is a premium immigration, relocation & business-setup service tailored for international entrepreneurs — a category heavily polluted by scams, misinformation, and low-quality agencies. With a £10k–£20k price point and zero historical brand trust, no amount of paid ads or typical social content could close high-intent clients. We needed a strategy that built authority, credibility, and clarity before any sales conversation.
The hypothesis: A value-dense webinar funnel, amplified by influencer placements and anchored by a high-trust explainer/teaser video, could educate prospects, establish legitimacy, and drive high-quality consultation calls with minimal spend.

Challenge

The key challenge was designing a high-conviction acquisition funnel that could convert high-ticket clients in a trust-sensitive market on a micro-budget (<$100 ad spend). We had to simultaneously launch the brand, website, social presence, and business development systems, while generating measurable leads and pipeline.

Objectives

  • Build trust in an extremely skeptical industry
  • Generate webinar demand organically
  • Convert education → consultation calls
  • Establish credibility for a new high-ticket service
  • Validate the webinar funnel as repeatable acquisition engine

    • Essential tools

    Final Cut Pro
    Camtasia
    Instagram
    Linkedin

    Key Project Outcomes

    64,000+ Instagram views
    (2,700% above baseline)

    100+ direct registrations / ~200 total signups

    ~30 qualified consultation calls

    2–3 contracts in near-close pipeline (~£20k)

    <$100 ad spend → extremely high ROI

    Created replicable high-trust content and acquisition playbook

    Key Project Outcomes

    64,000+ Instagram views
    (2,700% above baseline)

    100+ direct registrations / ~200 total signups

    ~30 qualified consultation calls

    2–3 contracts in near-close pipeline (~£20k)

    <$100 ad spend → extremely high ROI

    Created replicable high-trust content and acquisition playbook

    Visual Journey

    Product & Business

  • High-ticket markets require education, transparency, and authority, not ads
  • Webinars are high-conversion trust vehicles when properly structured
  • Founder-led storytelling dramatically increases credibility

    • Growth & GTM

  • Influencer + organic loops can outperform paid campaigns
  • Low-budget funnels can generate premium client pipelines
  • Clear messaging pillars transform skeptical audiences into engaged registrants

    • Execution & Leadership

  • I demonstrated full-stack ownership:
    Strategy → Creative → Execution → Distribution → CRM → Conversion
  • Balanced content production, funnel design, and business ops under pressure
  • Showed an exceptional ability to craft trust engines in scammy industries

    • Key Learnings

    Growth / GTM / Performance

  • Built webinar-based GTM engine generating 64k+ views, ~200 signups, ~30 consultations, and ~£20k pipeline on <$100 spend.
  • Designed and executed the full funnel: messaging strategy, influencer amplification, CRM flows, booking automations.
  • Demonstrated a repeatable, high-trust, low-budget acquisition model for high-ticket services.

    • Product & Business Leadership

  • Acted as product & GTM lead, shaping buyer journey, service messaging, and trust-building narrative.
  • Coordinated founders, technical team, and influencers to build a multi-stage acquisition engine.
  • Turned a zero-equity early-stage offer into a structured, scalable, conversion-focused funnel within 8 weeks.

    • Creative / Comms

  • Scripted, directed, and produced the viral teaser video that fueled the entire funnel (64k+ views).
  • Built webinar narrative structure, content, visual assets, and authority framing.
  • Led multi-platform content distribution: Instagram, LinkedIn, WhatsApp, and influencer networks.

    • Resume Highlights

    Ready to Explore What I Can Bring to Your Team?

    I’d love to discuss how my multidisciplinary background, strategic mindset, and hands-on execution can support your team’s goals and upcoming challenges.

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