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Beautster Platform Overview
SaaS Dashboard Explainer Video

Scalable sales-enablement asset for complex B2B SaaS onboarding

Project Details

  • Timeline: 2021 (Pre-AI era — entirely manual research & production)
  • Role: Product Storytelling Lead, Motion Designer, SaaS Explainer Creator
  • Team Size: 5 (Sales + Founder) — End-to-end concept → script → animation delivered solo
  • Sector: Beauty Marketplace (B2B2C)

Project steps

01
Product Deep-Dive

Mapped key dashboard modules, core salon workflows, and recurring friction points that slowed down sales demos. Focused on understanding how owners actually navigated the product and where confusion began.

02
Narrative Development

Built a simple feature-to-value storyline that reduced technical noise and clarified why each module matters. The narrative focused on trust, ease, and a clean flow.

03
Structure + Scene Planning

Designed modular chapters that explained each product area with a benefits-first approach. This kept the story flexible and easy to update as the product evolved.

04
UI Recording & Motion Graphics

Captured clean screen recordings and paired them with minimal vector animations and labels. This created clarity without visual overload.

05
Editing & Assembly

Combined voiceover, transitions, and pacing to simulate a smooth, guided mini-demo that was quick to watch but still felt detailed.

06
Sales Alignment & Final Delivery

Iterated with sales leads to refine accuracy and tone, and delivered a version optimized for pre-call viewing and consistent messaging.

Context

Beautster operated as a hybrid marketplace + SaaS platform used by salons to manage bookings, operations, staff, and clients. As adoption grew, sales reps were stuck delivering long, repetitive demos, often lasting 60–90 minutes per prospect. This slowed acquisition, reduced capacity, and created inconsistent onboarding quality. The product was strong — but under-explained, and too complex to demo manually at scale.
The opportunity: Build a clear, high-quality motion explainer that communicates product value before the sales call begins.

Challenge

Salon owners were overwhelmed by the dashboard because of the many modules and unfamiliar UX, causing sales reps to spend 60–90 minutes explaining basics, followed by repetitive WhatsApp Q&A. Demo capacity couldn’t scale, and without design or production support, creating a precise, friendly, and fast explainer was difficult. The video needed to be simple, accurate, easy to watch, and able to replace the first half of every demo. The core challenge was creating a scalable explainer that shortened demos, increased lead readiness, and aligned the sales narrative — with no production staff except yourself.

Objectives

  • Reduce demo duration significantly
  • Standardize product education across all reps
  • Improve lead readiness before calls
  • Reduce repetitive post-demo support
  • Increase weekly salon onboarding volume

    • Essential tools

    Camtasia
    Adobe Illustrator
    Envato Elements

    Key Project Outcomes

    %60 Demo time reduction
    From 60–90 minutes to about 30 minutes

    %40 Daily demo increase
    From 3–4 to 6–7

    Weekly salon signups rose by roughly 40%.

    Post-demo WhatsApp follow-ups dropped to near zero

    Key Project Outcomes

    %60 Demo time reduction
    From 60–90 minutes to about 30 minutes

    %40 Daily demo increase
    From 3–4 to 6–7

    Weekly salon signups rose by roughly 40%.

    Post-demo WhatsApp follow-ups dropped to near zero

    Visual Journey

    Product & GTM

  • Clear narrative = immediate GTM efficiency
  • Explainers are sales tools, not marketing fluff
  • Showing why features matter beats showing how

    • Production & Craft

  • Lightweight motion graphics can outperform heavy animation if the structure is strong
  • Dual-layer storytelling (concept → real UI) is ideal for SaaS clarity
  • Modular scenes make future updates frictionless

    • Personal Growth

  • Reinforced my ability to transform complex SaaS into simple value messaging
  • I Demonstrated end-to-end ownership under resource constraints
  • Strengthened my identity as a GTM storyteller + product communicator

    • Key Learnings

    Product / SaaS / GTM

  • Designed a SaaS explainer video that cut demo time by ~60% and increased weekly salon onboarding by ~40%.
  • Built a complete sales-enablement narrative mapping UI features to business value.
  • Created a scalable pre-call asset adopted across the entire sales team.

    • Creative / Motion

  • Delivered full pipeline: concept, script, UI capture, motion graphics, editing, sound.
  • Combined live product walkthrough with conceptual animation to maximize clarity & trust.

    • Strategy / Sales Enablement

  • Standardized pitch quality across sales reps; replaced repetitive demos with a single asset.
  • Improved lead readiness, reduced post-call support, and increased rep capacity.

    • Resume Highlights

    Ready to Explore What I Can Bring to Your Team?

    I’d love to discuss how my multidisciplinary background, strategic mindset, and hands-on execution can support your team’s goals and upcoming challenges.

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