Experience
Where creativity, strategy, and product thinking meet real-world impact.
Across a decade of multidisciplinary work, I’ve learned that my strength lies in bridging worlds: business and design, product and storytelling, data and intuition. I move naturally between creative execution and strategic problem-solving, shaping ideas into products, and products into experiences people genuinely value. Whether building a brand from scratch, leading content systems, or guiding teams through ambiguity, I approach every challenge with clarity, empathy, and a long-term view. My work is driven by impact, consistency, and a deep belief in meaningful craftsmanship.
Vision
To create solutions where design, technology, and human insight align — helping teams build products and experiences that are not only functional, but memorable.
Mission
To work on projects that challenge my versatility, empower cross-functional collaboration, and allow me to elevate ideas through creativity, structure, and strategic thinking.
Process
Understand the problem deeply, design the right system, execute with precision, iterate with data, and deliver outcomes that last.
Where creativity, strategy, and product thinking meet real-world impact.
Across a decade of multidisciplinary work, I’ve learned that my strength lies in bridging worlds: business and design, product and storytelling, data and intuition. I move naturally between creative execution and strategic problem-solving, shaping ideas into products, and products into experiences people genuinely value. Whether building a brand from scratch, leading content systems, or guiding teams through ambiguity, I approach every challenge with clarity, empathy, and a long-term view. My work is driven by impact, consistency, and a deep belief in meaningful craftsmanship.
Vision
To create solutions where design, technology, and human insight align — helping teams build products and experiences that are not only functional, but memorable.
Mission
To work on projects that challenge my versatility, empower cross-functional collaboration, and allow me to elevate ideas through creativity, structure, and strategic thinking.
Process
Understand the problem deeply, design the right system, execute with precision, iterate with data, and deliver outcomes that last.
join the success
Innovatify LTD
A London-based innovation studio building and scaling digital products and a business-focused visa service vertical. Employed full-time and worked across product strategy, marketing, content production and business development.
Innovatify Startups
June 2025 – October 2025
Product Owner
As Head of Visanik during its second phase, I led the complete strategic, operational, and content transformation of the UK Innovator-focused business vertical. I owned the full marketing and acquisition funnel, redesigned the client journey, created all core content pillars, ran qualification processes, produced educational and promotional video assets, and established a high-trust brand presence across social platforms. My role combined product ownership, business management, and hands-on creative production. I directly interacted with prospects, shaped their business cases, delivered workshops, supported the founder with planning and forecasting, and ensured that all deliverables—marketing, strategy, and documentation—met professional standards aligned with UK Innovator Founder Visa requirements.
Growth
Acquisition & Partnerships
Operations & Delivery
Visanik Overview
Visanik is Innovatify’s dedicated immigration consultancy vertical designed around the UK Innovator Founder Visa ecosystem. In Phase 2, the company operated as a performance-based consultancy, focusing on assisting non-traditional applicants—often lacking academic degrees or strong CVs—by building high-quality business cases aligned with UK innovation criteria. The vertical combined immigration strategy, business design, financial modeling, and content-driven trust-building to convert prospects into high-value clients.
Under my leadership the vertical moved toward an online-first, video-first acquisition strategy, emphasizing transparent messaging, prospect education, and streamlined qualification. I built and executed funnel systems, created high-frequency, high-quality video content, ran webinars, coordinated operations, and ensured that every client proposal met Innovator Founder standards. This phase strengthened Visanik’s position as a trusted migration partner for Persian-speaking entrepreneurs seeking UK residency through business innovation.
Feb 2024 – Jun 2025
Marketing Lead
In Avatalk, I worked at the intersection of product ownership, marketing strategy, UX design, and multimedia production. I co-architected the complete user journey and UX documentation, collaborated daily with the CEO and development team, managed a 3-person marketing team, and executed large-scale content initiatives including SEO programs, PR, blog campaigns, explainer videos, and a high-budget commercial production. I also led product messaging, created the visual identity, and managed web design using WordPress, Elementor, and advanced motion modules. My role required continuous alignment between development priorities, user needs, marketing insights, and creative execution.
Product & UX
Marketing & Growth
Creative Production
Avatalk Overview
Avatalk is Innovatify’s AI-powered networking product, transforming traditional business cards into dynamic “AI Twins” capable of autonomous communication, scheduling, and multilingual interaction. Built for professionals and organizations seeking intelligent digital presence, Avatalk blends avatars, NLP, real-time data retrieval, analytics, and automation to create always-available professional assistants.
During my tenure, Avatalk evolved from early concept to fully structured product with a defined UX, strong content presence, and a recognizable brand identity shaped heavily by my creative and strategic contributions. My leadership across strategy, content, and creative direction helped position the product for commercial success and eventual sale.
Mar 2023 – Feb 2024 (Phase 1)
Business Strategy, Client Services & Content Creation
I produced full Innovator-grade business plan packages for each client—ranging from market research and feasibility studies to investor-ready pitch decks and interview preparation. I worked closely with founders, entrepreneurs, and Innovatify’s leadership to refine proposals, conduct financial modeling, deliver validation sessions, and prepare clients for high-stakes endorsement interviews. My role required precision, clarity, and deep domain understanding in innovation criteria, competitiveness, and market feasibility.
Strategy
Design
Implementation
Visanik Overview (Phase 1)
Visanik’s Phase 1 operations focused on producing high-quality, innovation-aligned documentation for applicants seeking UK Innovator Founder endorsements. The vertical worked with early entrepreneurs needing full support in ideation, market validation, business-model refinement, and positioning. My contribution revolved around deep research, financial modeling, business logic development, and the refinement of business narratives. The work demanded accuracy, discipline, and clear communication—skills that later enabled my leadership in Phase 2.
Feb 2023 – Mar 2023
Product Marketing Specialist
I translated Codie’s technical AI capabilities into clear, industry-specific stories and visual assets. Working across four sector iterations—Hotel, Health, Retail, Support—I created scenarios, brand assets, and explainer videos that communicated the system’s value in real contexts. My work merged creativity, scripting, motion graphics, and a deep understanding of user workflows.
Production
Business Impact
Strategic Positioning
Codie AI Overview
Codie AI is an AI-driven conversational assistant designed to function as a digital employee—learning business data, interacting with customers, providing real-time insights, and improving with use. The product was tested across hospitality, healthcare, retail, and customer support, adapting capabilities to each environment. My creative and narrative contributions helped shape Codie’s early positioning and made complex AI technology accessible and compelling.
Sep 2022 – Feb 2023
Product Content + Research Contributor
At Sellguru, I translated complex Amazon marketplace analytics into human-understandable guidance for online sellers. I researched and documented 20 evaluation metrics, created long-form video explainers, supported UX decisions, and contributed to shaping the product’s logic and market positioning. My early work laid foundations for the platform’s later evolution into Sellspark.
Research
Creative Production
Business Impact
Sellguru Overview
Sellguru was an AI-assisted analytics tool for Amazon and marketplace sellers, helping users identify profitable niches through real-time scoring, opportunity analysis, and business canvas generation. The platform merged data insights with expert mentorship to support planning, validation, and execution. My contributions supported both product design and content strategy in its earliest stages.
Where I built a complete video ecosystem from scratch.
Beautster Inc.
At Beautster, I operated as a hybrid content producer, SEO strategist, and multimedia creator for Canada’s first all-in-one beauty marketplace. I produced over 50 full-scale video assets, built the company’s YouTube presence, created brand stories, and delivered end-to-end content pipelines for marketing, education, and product promotion.
Sep 2022 – Feb 2023
Video Producer & Content Strategist
I worked full-time as Beautster’s content and video specialist, responsible for building the company’s content engine across YouTube, blog, and social channels. I produced SEO-optimized articles, long-form blog entries, tutorials, and promotional video assets that supported user acquisition and strengthened trust across the platform. I collaborated directly with the CEO and marketing team, managed multi-channel content calendars, created scripts, voice-overs, edited videos end-to-end, and shaped Beautster’s online brand identity through consistent, high-quality multimedia storytelling.
Video Production
SEO & Content
Process & Efficiency
Beautster Overview
Beautster is Canada’s first all-in-one beauty marketplace and salon management platform, offering booking, scheduling, client management, and marketplace discovery for beauty professionals and customers. The platform combines an interactive portfolio system with salon software, enabling professionals to showcase their work with Bookable Photos, manage appointments, automate marketing, and build client relationships. My work supported Beautster’s mission to scale its technological footprint in the $10B Canadian beauty industry through consistent storytelling, SEO, and video content that aligned with its marketplace vision.
Where my academic strengths turned into a professional teaching career.
Afarinesh IELTS House
I became the youngest IELTS tutor ever hired at Iran’s most prestigious IELTS center — after being personally recommended by my own teacher at age 20, who recognized my mastery of academic English, analytical ability, and teaching potential.
Sep 2019 – Oct 2022
IELTS Tutor & Examiner
During my university years, my IELTS tutor introduced me to the Academic Manager at Afarinesh after being impressed by my rapid progress, linguistic accuracy, and ability to explain complex grammar and writing structures. I was hired as the youngest instructor in the institute’s history. I taught General and Academic IELTS across three branches, designed structured lesson plans, assessed mock exams, and coached students through targeted improvement strategies. I also served as an examiner across multiple cohorts, gaining hands-on experience with scoring frameworks and evaluation criteria.
Teaching Expertise
Curriculum & Assessment
Recognition & Milestones
Afarinesh Overview
Afarinesh IELTS House is Iran’s leading and most widely recognized IELTS preparation center, serving more than 940,000 learners since inception. Known for its high academic standards, specialized faculty, and extensive mock-exam ecosystem, Afarinesh remains the strongest benchmark for IELTS training in Iran. Working in such a high-volume, high-expectation academic environment accelerated my communication skills, instructional clarity, and analytical abilities — foundations that later shaped my teaching, documentation, and consulting work.
My first real job — starting at age 17, just after finishing high school.
Qalam Advertisement
Qalam was my entry into professional craftsmanship — a sign-making and visual branding workshop where I learned design fundamentals, production workflows, and how real client work is delivered. I started at 17, during the first summer after high school, and continued part-time for years.
Jul 2015 – Sep 2021
Graphic Designer & Production Assistant
Ghalam Advertisement is where I first learned graphic design, craftsmanship, and the technical side of production. I designed vectors for illuminated signage, prepared files for fabrication, assisted with CNC and laser-cut machinery, and supported installation of channel letters, neon pieces, composite façades, and storefront signage. Working closely with a master craftsman with 40+ years of experience, I learned how precision, accuracy, and design translate into real physical outputs. This job shaped my discipline and problem-solving approach long before I entered tech and product.
Design & Production
Technical & Craft Skills
Long-Term Foundation
Qalam Overview
Ghalam Advertisement is a small, highly skilled sign-making workshop specializing in illuminated channel letters (Chanelium), neon and LED designs, stainless steel signage, composite façades, plexiglass fabrication, and thermowood storefronts. Led by a craftsman with 40+ years of industry experience, the company delivers custom signage for both Iranian and international clients, including exports to Germany and Turkey. Working here exposed me to artisanal craftsmanship, high-precision technical work, and the real-world process of visual branding long before I entered the digital world.
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Product & Strategy Defined and scaled SaaS and AI products from concept to launch.
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Creativity & Storytelling Directed 200+ video explainers and campaigns blending storytelling and data.
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Business Design Authored 5+ business plans and financial models for Innovator visas.
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Growth & Marketing Built backlink campaigns reaching 2.3K links and DA16 for Avatalk in a short time.
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Teaching & Mentorship University of Tehran workshop coach connecting art, design, and entrepreneurship.