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Greenia Introduction — Blockchain Hardware & Web3 Infrastructure

Concept-to-screen motion film for deep-tech hardware startup during early Web3 wave

Project Details

  • Timeline: 2021 (Pre-AI boom / early Web3 adoption period)
  • Role: Lead Motion Designer & Creative Director
  • Team Size: Solo execution + 4 client stakeholders (CEO + 3 lead engineers)
  • Sector: Blockchain hardware and IoT

Project steps

01
Discovery & Technical Alignment

Workshops with CEO and engineers to extract product vision, ecosystem structure, and key technical concepts that required simplification.

02
Narrative & Script Development

Wrote the complete end-to-end script, structuring the flow around
problem → vision → value → system explanation, optimized for global clarity.

03
Visual Worldbuilding

Designed a futuristic conceptual visual language from zero assets: 500+ Illustrator components, system metaphors, flows, and hardware simulations.

04
Storyboard & Scene Design

Mapped 11 core scenes with transitions, system animations, and intro/outro identity.

05
Full Motion Production

Animated 70+ timeline layers in Camtasia Studio, composited 500–600 objects, synced sound, and designed pacing for comprehension.

06
Voice-over Performance

Recorded and mastered narration for clarity, neutrality, and professional tone.

06
Final Edit & Delivery

Completed sound design, motion polish, and exported final films for homepage, pitch decks, and presentations.

Context

Greenia, an early-stage deep-tech company in the blockchain hardware and IoT sector, was building NFT-enabled, blockchain-integrated devices at a time when Web3 was still emerging and widely misunderstood. With no physical prototypes and no established visual language for this category, the project had to introduce a futuristic hardware ecosystem entirely through motion graphics. The video needed to make complex blockchain concepts feel simple and intuitive, build credibility for the startup, and serve as both an investor tool and a public-facing introduction.

Challenge

Since no real hardware existed, the entire product world had to be visualized conceptually. Highly technical ideas needed to be reframed through clear metaphors for an audience unfamiliar with the category, while still staying accurate and globally accessible. With no reference points and a full production pipeline handled by one creator—from script to design, animation, VO, and final edit—the core challenge was turning invisible frontier technology into a clear, engaging, investor-ready narrative.

Objectives

  • Achieve high comprehension of a complex blockchain/hardware ecosystem
  • High understanding in post-view feedback interviews
  • Support investor and partner conversations
  • Serve as homepage hero asset
  • Replace the absence of real product shots with conceptual clarity
  • Position Greenia as a futuristic, credible technology company
  • Enable sales and strategic presentations

    • Essential tools

    Camtasia
    Adobe Illustrator
    Envato Elements

    Key Project Outcomes

    ≈80% comprehension in viewer interviews

    ~600 animated elements,
    70+ layered sequences

    Led directly to a follow-on project (Eratech) with same founders

    Selected as homepage hero film

    Key Project Outcomes

    ≈80% comprehension in viewer interviews

    ~600 animated elements,
    70+ layered sequences

    Led directly to a follow-on project (Eratech) with same founders

    Selected as homepage hero film

    Visual Journey

    Product & Narrative

  • Early-stage hardware + blockchain products require vision-first storytelling, not feature lists.
  • Strong metaphors and system animations dramatically improve comprehension.

    • Design & Execution

  • A complete visual world can be built from scratch when the product doesn’t exist yet.
  • High-precision motion design is a powerful tool for pre-product startups.

    • Stakeholder Collaboration

  • Deep interviews with engineers create more accurate, credible storylines.
  • Collaborative iteration ensures technical correctness without overwhelming the viewer.

    • Personal Capability

  • Demonstrated capacity to execute end-to-end creative production alone.
  • Reinforced specialty: turning abstract, frontier tech into accessible narratives.

    • Key Learnings

    Product / Tech Narrative

  • Translated a complex blockchain hardware vision into a clear narrative, achieving ~80% comprehension in viewer interviews.
  • Built a full narrative system (script → storyboard → VO → motion graphics) to make pre-prototype tech feel tangible.
  • Delivered the flagship asset used in investor conversations and BD meetings.

    • Creative / Motion Execution

  • Designed 500+ custom assets and animated ~600 elements across 70+ layers to simulate a futuristic hardware ecosystem.
  • Executed full production solo: art direction, animation, VO, editing, compositing.

    • Stakeholder Collaboration

  • Led multiple workshops with CEO and engineers to extract product vision.
  • Managed iterative feedback cycles to maintain technical accuracy.
  • Resulted in a follow-on contract due to quality and strategic clarity.

    • Resume Highlights

    Ready to Explore What I Can Bring to Your Team?

    I’d love to discuss how my multidisciplinary background, strategic mindset, and hands-on execution can support your team’s goals and upcoming challenges.

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