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Bridging the gap between complex technical logic and intuitive user experiences. Optimizing product lifecycles through data-driven research, streamlined QA frameworks, and high-impact operational strategies to drive growth in the digital era.

HolistiCare System Overview & Demo Optimization

Demo Optimization HealthTech SaaS walkthrough & script 60% efficiency gain & 50% shorter meetings

Project Details

  • Timeline: September 2025
  • Role: Product Expert, Scriptwriter, Actor, QA Tester, Editorial Consultant
  • Team Size: 3 (Senior PM, PM, Marketing Lead)
  • Sector: HealthTech / SaaS (Clinics)

Project steps

01
Flow Identification & Scripting

I identified critical system paths and drafted a comprehensive scenario and narrative flow, delivering a finalized script to the marketing team.

02
System Quality Assurance

Before filming, I rigorously tested the selected workflows to ensure no bugs or technical glitches would be captured in the final recording.

03
Production & Performance

I served as the primary on-camera actor and spokesperson, explaining essential system features while coordinating with the marketing team during recording.

04
Editing Oversight

During post-production, I worked closely with the editors to ensure the final cut adhered strictly to the scenario and correctly highlighted the intended features.

05
Deployment & Implementation

I integrated the video into the start of demo sessions, using it as a tool to set the stage and address remaining ambiguities for clinic leads.

Context

As demo requests for the HolistiCare system surged, we needed a scalable way to provide clinics with a preliminary understanding of the platform. This project focused on creating a comprehensive walkthrough video to introduce key system functionalities before formal sessions, ensuring potential clients understood the core value proposition and workflow efficiency upfront.

Challenge

The challenge was to distill complex AI-driven biomarker interpretation into a clear, engaging narrative without creating further ambiguity. We had to ensure the video accurately represented system capabilities while maintaining high precision to keep B2B leads engaged and prevent drop-offs during the technical explanation phase of the product journey.

Objectives

  • Reduce meeting duration by 50% by addressing common system questions via video.
  • Streamline the B2B sales cycle by providing high-quality pre-demo product visualization.
  • Standardize the presentation of key system features and value propositions.
  • Minimize recurring ambiguities and technical questions during live sales interactions.
  • Increase the overall conversion efficiency of the sales and onboarding process.

    • Key Project Outcomes

    Reduced live demo meeting duration by 50%.

    Cut onboarding time for PM/designers by over 40%.

    Eliminated the majority of recurring clinic ambiguities.

    Successfully streamlined the communication of complex system features.

    Key Project Outcomes

    Reduced live demo meeting duration by 50%.

    Cut onboarding time for PM/designers by over 40%.

    Eliminated the majority of recurring clinic ambiguities.

    Successfully streamlined the communication of complex system features.

    HolistiCare Competitor Analysis

    Mapped competitor UX flows to bridge the gap between initial concept and implementation.

    Project Details

    • Timeline: 2024
    • Role: Competitor Researcher, UX Analyst
    • Team Size: 2 (Me, Senior PM)
    • Sector: Health & Fitness / SaaS

    Project steps

    01
    Competitor Deep Dive

    Conducted a full immersion into Trainerize to understand its user experience, features, and logic.

    02
    Structural Architecture

    Established the primary hierarchy and main branches within Miro for high-level visualization.

    03
    Granular Flow Mapping

    Developed detailed sub-branches for every micro-interaction to ensure no edge cases were missed.

    04
    Strategic Benchmarking

    Partnered with the Design Team to compare mapped flows against industry leaders in Figma.

    05
    Stakeholder Presentation

    Presented visual flows to business and technical teams to align on the final implementation.

    Context

    HolistiCare was growing to be an AI-powered longevity medicine platform that analyzes over 800 biomarkers to generate personalized patient protocols. To optimize system efficiency and resolve architectural ambiguities, we conducted a deep-dive competitor analysis of Trainerize. By mapping detailed user flows in Miro, we aimed to bridge the gap between initial concepts and the implementation phase, providing the business and technical teams with a clear logic roadmap for the Activity, Diet, and Dashboard modules.

    Challenge

    The primary challenge was an extremely tight deadline requiring rapid turnaround to prevent bottlenecks in the design phase. We had to deconstruct a complex competitor system and translate its logic into actionable, simplified visual flows for our specific requirements while ensuring all technical and business constraints were addressed simultaneously.

    Objectives

  • Research 9+ global competitors, including Trainerize, to identify feature gaps.
  • Deconstruct Trainerize’s architecture to identify best practices for our system.
  • Map comprehensive user flows in Miro to resolve existing system ambiguities.
  • Accelerate the transition from research to the design and implementation phases.
  • Provide technical and business teams with a high-fidelity analysis of core modules.
  • Streamline the logic for the Activity, Diet, and Dashboard sections.

    • Key Project Outcomes

    Completed 60% of analysis for Activity, Diet, and Dashboard modules.

    Reduced system ambiguity through visual flow documentation in Miro.

    Influenced a 20% measurable increase in user retention/engagement.

    Successfully met urgent deadlines to trigger the design phase.

    Key Project Outcomes

    Completed 60% of analysis for Activity, Diet, and Dashboard modules.

    Reduced system ambiguity through visual flow documentation in Miro.

    Influenced a 20% measurable increase in user retention/engagement.

    Successfully met urgent deadlines to trigger the design phase.

    HolistiCare Trello Bug Management System

    Centralized SaaS QA architecture and manual-to-Trello migration for scalable, priority-based issue tracking.

    Project Details

    • Timeline: 2025
    • Role: Financial Modeler, Revenue Architect, Cost Forecaster
    • Team Size: 2 founders + 1 analyst
    • Sector: SaaS / E-commerce Analytics / UK Innovator Founder Visa

    Project steps

    01
    Tool Research & Evaluation

    Analyzed available free-tier project management tools to identify the most scalable option.

    02
    System Architecture & Migration

    Built specialized Trello boards for system modules and migrated 400+ existing bugs from sheets.

    03
    Team Onboarding

    Conducted training sessions and produced video tutorials to ensure seamless adoption by the devs.

    04
    Standardization & Prioritization

    Added technical details to bug cards and implemented a priority-based labeling system.

    05
    Lifecycle Management

    Managed the end-to-end flow of open, active, and resolved bugs through consistent monitoring.

    Context

    HolistiCare is an AI-powered longevity platform analyzing 800+ biomarkers. During its high-growth phase, the QA process relied on fragmented Google Docs and Sheets, which became insufficient for managing the increasing volume of technical issues. As the project grew, these manual methods failed to handle the increasing volume of reports, leading to tracking errors and inefficiency. A centralized, scalable, and organized system was required to maintain software quality and ensure the technical team could address issues systematically.

    Challenge

    The primary challenge was the lack of central visibility for 400+ active bugs, leading to communication gaps between the business and engineering teams. Additionally, strict budget constraints necessitated a zero-cost tool that could still provide robust Agile tracking, prioritization, and workflow automation for a complex AI system.

    Objectives

  • Centralize bug tracking into a single platform for improved visibility and accountability.
  • Implement a high-functioning project management solution with zero additional software costs.
  • Standardize the bug reporting process with detailed documentation and clear prioritization.
  • Categorize 400+ existing bugs by system modules to improve organizational clarity.
  • Onboard the technical team to a new workflow through documentation and training.

    • Key Project Outcomes

    Successfully organized and resolved over 400 system bugs.

    Boosted technical team debugging efficiency by 60%.

    Significantly improved the quality and stability of product demos.

    Achieved 100% centralized bug visibility with zero budget expenditure.

    Key Project Outcomes

    Successfully organized and resolved over 400 system bugs.

    Boosted technical team debugging efficiency by 60%.

    Significantly improved the quality and stability of product demos.

    Achieved 100% centralized bug visibility with zero budget expenditure.

    Mia Health QA Optimization & Testing Framework

    Standardized cross-platform testing & link auditing to eliminate fragmentation and streamline system deployments.

    Project Details

    • Timeline: September 2024
    • Role: QA Specialist, Product Tester
    • Team Size: 5 (Me, Senior PM, Back-End Lead, Front-End Lead, Co-Founder)
    • Sector: HealthTech / SaaS

    Project steps

    01
    Methodology & Link Auditing

    Conducted a comprehensive review of existing testing methods and mapped out all active system links required for validation.

    02
    Tool Selection & Resource Mapping

    Defined the technical stack for testing and identified specific tools needed to ensure deep-level system coverage and accuracy.

    03
    Timeline & Schedule Planning

    Established strict timelines for each testing phase to ensure that parallel workflows remained organized and met project deadlines.

    04
    Systematic Execution & Board Testing

    Initiated rigorous testing across various sheet boards, documenting every user flow and recording bugs in real-time for the development team.

    04
    Bug Lifecycle Management

    Implemented a rigorous protocol to document and verify fixes, ensuring zero regression before deployment.

    Context

    Mia Health is a multinational health-tech firm using AI to turn smartphones into clinical-grade screening tools. Mia Health faced organizational hurdles due to high-volume test requests from multiple departments. Without a centralized tracking system, documenting user flows and bug reports became inefficient and fragmented. This project involved developing a comprehensive testing framework and master sheet to streamline QA processes, ensure link integrity, and enhance the reliability of system deployments.

    Challenge

    The primary challenge was managing disparate test links, diverse methodologies, and numerous tools simultaneously. A lack of structure led to disorganized testing cycles and difficulty in accurately tracking bugs across various system flows. This fragmentation made it nearly impossible to provide precise documentation or maintain quality during product demos.

    Objectives

  • Centralize all test requests, links, and methodologies into a unified tracking system.
  • Establish a clear, synchronized timeline for parallel testing across different system boards.
  • Standardize bug reporting to ensure precise documentation of system flows and errors.
  • Increase the success rate and professional quality of product demo sessions.
  • Identify and integrate specialized testing tools to enhance cross-platform accuracy.

    • Key Project Outcomes

    Successfully identified and resolved over 300 system-wide bugs.

    Increased the quality and stability of product demos by 40%.

    Validated over 1,000 test cases for the skin cancer AI algorithm.

    Eliminated communication latency between 3 international R&D units.

    Key Project Outcomes

    Successfully identified and resolved over 300 system-wide bugs.

    Increased the quality and stability of product demos by 40%.

    Validated over 1,000 test cases for the skin cancer AI algorithm.

    Eliminated communication latency between 3 international R&D units.

    Avatalk – Promotional Video Production

    Led end-to-end shoot logistics; delivered 300+ marketing assets in 50% less time through optimized team coordination.

    Project Details

    • Timeline: June 2024
    • Role: Project Coordinator
    • Team Size: 7 people (Me, Marketing Lead, 2 cinematographers, 2 actors plus graphic artist support)
    • Sector: AI Video Avatars / Early-Stage Startup

    Project steps

    01
    Stakeholder Alignment

    Acted as the primary liaison between the marketing manager, film crew, and actors to sync goals.

    02
    Location Scouting & Logistics

    Visited various locations, negotiated terms, and finalized contracts for the chosen sets.

    03
    On-Site Coordination

    Managed the 2.5-day production on-site, overseeing scene transitions and talent schedules.

    04
    Budget & Resource Optimization

    Integrated the company office as a primary set to eliminate unnecessary rental fees.

    05
    Production Oversight

    Supervised the execution of the shot list to ensure all 300+ required angles were captured.

    Context

    The Avatalk marketing team required a comprehensive promotional video to drive sales and brand awareness. To assist the Marketing Manager with the heavy logistical workload, I was brought in as a Project Coordinator. I managed the end-to-end execution of the shoot, ensuring seamless collaboration between the marketing department, film crew, and talent across multiple locations.

    Challenge

    The project involved managing three distinct groups—marketing, filming, and actors—while maintaining a strict budget. The primary challenge was to coordinate a high volume of video shots across various locations without exceeding the financial limit or the tight timeframe, all while ensuring every stakeholder was aligned with the creative vision.

    Objectives

  • Coordinate communication and logistics between the film crew, actors, and marketing team.
  • Identify and secure optimal filming locations while staying within a strict budget.
  • Capture a high volume of content (300+ shots) to provide diverse assets for marketing.
  • Optimize the production schedule to minimize operational costs and filming days.
  • Ensure the successful execution of all planned scenes through active on-site management.

    • Key Project Outcomes

    Captured 300+ video shots within a single production cycle.

    Reduced production timeline by 50% (from 5 days to 2.5 days).

    Decreased location expenses by utilizing office space.

    Lowered total team costs through optimized scheduling and efficiency.

    Key Project Outcomes

    Captured 300+ video shots within a single production cycle.

    Reduced production timeline by 50% (from 5 days to 2.5 days).

    Decreased location expenses by utilizing office space.

    Lowered total team costs through optimized scheduling and efficiency.

    Avano User Persona

    Led 50 interviews to define 2 core personas, increasing super-app efficiency by 50% through optimized user flows.

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    Project Details

    • Timeline: March 2023
    • Role: UX Researcher / Product Designer
    • Team Size: 3 (Me, Product Designer, CEO)
    • Sector: Social Innovation, Fintech

    Project steps

    01
    User Data Collection

    Gathered raw data from existing users and distributed questionnaires to identify broad behavioral patterns and demographics.

    02
    Qualitative Interviewing

    Conducted phone and in-person interviews with app users to uncover deep-seated motivations and barriers to donating.

    03
    Persona Synthesis

    Developed two primary personas to represent core user groups, focusing on their specific financial and social goals.

    04
    Flow Mapping & Optimization

    Utilized Miro to map complex user journeys, ensuring every interaction felt intuitive and conceptually clear.

    05
    Stakeholder Validation

    Conducted focus groups with potential donors to validate persona accuracy and value propositions.

    06
    Design Alignment

    Collaborated with the UI/UX team in Figma to simplify navigation based on the newly defined persona needs.

    Context

    Avaye Hamdeli launched the Avano app to provide radical transparency in charitable giving. To move beyond technical assumptions, we needed a human-centered approach to understand how different users interact with donation tracking. This project aimed to define our audience to ensure the platform effectively empowered women-led families and donors.

    Challenge

    The charity sector faces a significant "trust gap" due to opaque donation processes. Without clearly defined personas, the app’s initial flows were too complex for non-tech-savvy users. We needed to identify specific motivations and pain points to prevent user drop-off and ensure financial transparency reached the right stakeholders.

    Objectives

  • Collect qualitative user data through targeted questionnaires and interviews.
  • Identify distinct pain points for both individual and corporate donor segments.
  • Develop two high-fidelity personas (male and female) to guide design decisions.
  • Bridge the "trust gap" by aligning app features with donor transparency needs.
  • Map user personas to a strategic product roadmap for future scalability.

    • Key Project Outcomes

    Increased overall system efficiency and flow accuracy by 50%.

    Achieved a 30% increase in user retention during the first 3 months.

    Reduced initial app defect counts by 300% via user-centric testing.

    Secured $40,000 in development funding using the strategic roadmap.

    Key Project Outcomes

    Increased overall system efficiency and flow accuracy by 50%.

    Achieved a 30% increase in user retention during the first 3 months.

    Reduced initial app defect counts by 300% via user-centric testing.

    Secured $40,000 in development funding using the strategic roadmap.

    Avano Digital Charity Platform

    AI-powered preventive health & wellness platform | Pitch deck creation & narrative strategy

    Project Details

    • Timeline: January 2023
    • Role: Product Tester, QA Lead
    • Team Size: 6 (Me, Product Designer, Flutter Developer, 2 Full-Stack Developers, CEO)
    • Sector: Social Innovation, Fintech

    Project steps

    01
    Competitor Benchmarking

    Reviewed product scope, interviewed founders, and identified core investor concerns around scalability, accuracy, and competitive differentiation.

    02
    User Persona Mapping

    Defined the storytelling arc: problem → opportunity → product → traction → financials → team → ask. Simplified technical complexity into a clear investor-friendly flow.

    03
    UI/UX Strategic Audit

    Created all slides, crafted messaging, restructured market data, and transformed raw information (stats, business model, team) into concise, high-impact visuals.

    04
    Stakeholder Alignment

    Refined messaging, aligned visual identity, ensured logical clarity, validated financial narrative, and prepared the deck for fundraising conversations.

    05
    Strategic Documentation

    Compiled comprehensive research and product roadmaps into a framework that served as the primary instrument for securing $40,000 in development funding.

    Context

    Avano is a mobile application developed for Avaye Hamdeli, a social entrepreneurship organization. The project aimed to transform traditional, opaque donation methods into a transparent digital system where donors can track their contributions in real-time. It was funded by the mining conglomerate Zarrin Maadan Chaf to support women-led families and underprivileged communities.

    Challenge

    The primary challenge was translating the complex concept of "radical transparency" into a simple, intuitive user interface. We had to display intricate tracking data clearly for non-tech-savvy donors while ensuring the platform remained competitive against local and international benchmarks in the charitable sector.

    Objectives

  • Benchmark 10+ local and international donation platforms to identify market gaps.
  • Define technical requirements for real-time donation tracking and impact visualization.
  • Collaborate with designers to simplify complex navigation flows for diverse user personas.
  • Bridge the "trust gap" in the charity sector through radical financial transparency.
  • Secure development funding by presenting a strategic framework to the board of directors.

    • Key Project Outcomes

    Helped secure $40,000 in development funding from the board.

    Benchmarked 10+ global competitors to define core feature sets.

    Reduced eventual app defect count by 300% via clear specs.

    Established 100% transparency for donation tracking flows.

    Key Project Outcomes

    Helped secure $40,000 in development funding from the board.

    Benchmarked 10+ global competitors to define core feature sets.

    Reduced eventual app defect count by 300% via clear specs.

    Established 100% transparency for donation tracking flows.

    Chakad Teb International Website Localization

    Launching a bilingual website to drive international medical device sales.

    Project Details

    • Website: https://chakadteb.com/en/
    • Timeline: September 2021
    • Role: Content Strategist & Lead Translator
    • Team Size: 3 (Me, Website Manager, CEO)
    • Sector: Medical Equipment / E-commerce

    Project steps

    01
    Content Audit & Categorization

    Reviewed existing Persian content and categorized technical specifications based on international sales goals.

    02
    Technical Translation

    Translated complex engineering and biomechanical concepts into professional English for the 10-page site.

    03
    Bilingual Architecture

    Collaborated with tech teams to architect the bilingual interface covering company history and products.

    04
    Digital Quality Assurance

    Executed daily performance testing to identify UX bugs and optimize the international lead capture funnel.

    05
    Regulatory Alignment

    Ensured all English marketing messaging met requirements for CE approval and IMED certification.

    Context

    Chakad Teb Adrin is a medical engineering firm specializing in advanced rehabilitation equipment like carbon fiber prosthetics. While holding EU (CE) approval, the company lacked an English digital presence to reach global markets, specifically targeting health delegations from Iraq and Saudi Arabia to restore mobility through cutting-edge engineering.

    Challenge

    The primary barrier was the absence of English product documentation and a Persian-only website. This prevented the firm from converting international interest into sales. The project required reviewing, categorizing, and translating a 10-page technical site into English within a strict timeframe to facilitate high-stakes product demonstrations.

    Objectives

  • Architect and launch a 10-page bilingual corporate website.
  • Architect and launch a 10-page bilingual corporate website.
  • Optimize the international lead capture funnel through digital QA.
  • Align digital messaging with IMED and European Union (CE) standards.
  • Secure international contracts through improved digital accessibility.

    • Key Project Outcomes

    10-page bilingual site launched with full technical specs.

    30% increase in total company sales revenue in six months.

    Successfully secured 5 major international commercial contracts.

    Significant increase in site traffic and international leads.

    Key Project Outcomes

    10-page bilingual site launched with full technical specs.

    30% increase in total company sales revenue in six months.

    Successfully secured 5 major international commercial contracts.

    Significant increase in site traffic and international leads.

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